FULL EPISODE VIDEO
Watch the full video of the show. See below for segment details.
Kamille Parks – I am an Airtable Community Forums Leader and the developer behind the custom Airtable app “Scheduler”, one of the winning projects in the Airtable Custom Blocks Contest now widely available on the Marketplace. I focus on building simple scripts, automations, and custom apps for Airtable that streamline data entry and everyday workflows.
Dan Fellars – I am the Founder of Openside, On2Air, and BuiltOnAir. I love automation and software. When not coding the next feature of On2Air, I love spending time with my wife and kids and golfing.
Round The Bases – 00:03:18 –
Following Articles Used in this Segment:
Audience Questions – 00:27:28 –
Kamille Parks answers the Airtable question: “What is up with the Pricing Changes?”
Meet the Creators – 00:47:37 –
Meet Ben Bailey.
Sr. Research Systems Manager at Frame.io, an Adobe Company
Base Showcase – 00:55:47 –
We dive into a full working base that will Ben will share some never before seen publicly features coming to Airtable, relating to how 2 way sync will work in the future. Insider Information seen first here!
Full Segment Details
Segment: Round The Bases
Start Time: 00:03:18
Roundup of what’s happening in the Airtable communities – Airtable, BuiltOnAir, Reddit, Facebook, YouTube, and Twitter.
Following Articles Used in this Segment:
Segment: Audience Questions
Start Time: 00:27:28
Airtable Question – What is up with the Pricing Changes?
Kamille Parks answers the Airtable question: “What is up with the Pricing Changes?”
Segment: Meet the Creators
Start Time: 00:47:37
Ben Bailey –
Meet Ben Bailey.
Sr. Research Systems Manager at Frame.io, an Adobe Company
Segment: Base Showcase
Start Time: 00:55:47
2-way Sync, Version 2.0
We dive into a full working base that will Ben will share some never before seen publicly features coming to Airtable, relating to how 2 way sync will work in the future. Insider Information seen first here!
The full transcription for the show can be found here:
[00:01:40] Welcome to the BuiltOnAir [00:01:42] podcast. This is season 15. [00:01:45] The last episode, episode eight [00:01:47] will be off for a few weeks [00:01:49] after this and then [00:01:50] we'll be back in October for [00:01:52] season 16. [00:01:54] So good to have [00:01:55] everybody joining us today. [00:01:57] We've got Kamille Parks back as always, [00:02:00] we've got Alli could not join us today. [00:02:03] So we've got Ben Bailey coming back. [00:02:05] Welcome, Ben. [00:02:08] Good to have you. And [00:02:09] we'll get into to an update on Ben. [00:02:12] Ben's been on the show, [00:02:13] I believe a few seasons ago. [00:02:15] But back with us and he's got [00:02:17] some exciting news to share with us. [00:02:19] So [00:02:20] I will walk us through what [00:02:22] we're gonna be talking about today. [00:02:23] We do an hour long show, [00:02:25] we talk about everything Airtable, [00:02:27] keep you up to date. [00:02:28] We always start with our Round the Bases [00:02:31] and what's going on [00:02:32] in the different communities. [00:02:34] And then a quick shout out to On2Air [00:02:36] our primary sponsor. [00:02:38] Then we will do the question [00:02:40] that everybody's been asking [00:02:42] what is up with the [00:02:43] pricing changes. Kamille [00:02:45] is gonna walk us through that [00:02:47] and help everybody [00:02:48] understand how it impacts us [00:02:51] and then Ben, we'll get an [00:02:53] update on what's new [00:02:55] in Ben's life and his career. [00:02:56] And then [00:02:58] a quick shout out to our community [00:03:00] how you can join it. And then Ben's gonna [00:03:02] walk us through some new [00:03:03] functionality that will be coming [00:03:05] and a sneak peek into that. [00:03:08] And it's related to two way [00:03:10] sync version 2.0 so [00:03:11] welcome everybody. [00:03:13] Good to have you [00:03:16] with Round the Bases. [00:03:18] There's a few things. [00:03:19] So like I mentioned, [00:03:21] we're gonna be talking about the [00:03:23] pricing changes, [00:03:24] but that definitely is the big topic [00:03:26] that everybody is talking about. [00:03:29] So we won't dive too much [00:03:30] into that because [00:03:32] we're gonna focus a segment on it. [00:03:33] But it's definitely [00:03:35] there's discussions pretty much [00:03:37] everywhere about it. [00:03:39] There's a long thread [00:03:41] on the Airtable community [00:03:42] talking about it [00:03:44] and all the changes. [00:03:46] I know in the BuiltOnAir community, [00:03:50] I think this might be [00:03:51] we had 150 replies to, [00:03:53] to this comment on the [00:03:54] pricing changes. [00:03:56] I haven't kept track, [00:03:57] but that might be one of the higher [00:03:59] threads that we've had in the community. [00:04:01] So definitely a lot going on. [00:04:03] I know in the Facebook community [00:04:05] and likely in the [00:04:07] Airtable forums community, [00:04:10] everybody's talking about pricing. [00:04:12] So we're gonna go deep [00:04:13] into it with Kamille in, [00:04:14] in a little bit. So hold on to that [00:04:18] the other thing that is kind of [00:04:20] in conjunction with it [00:04:22] with that we can talk, [00:04:23] talk more about is some of the [00:04:25] features that were also added in this. [00:04:28] So [00:04:32] yeah, I don't know this, [00:04:33] you guys might be more familiar with this. [00:04:35] So there is some enterprise [00:04:38] feature scalability governance. [00:04:40] You familiar with these changes? [00:04:43] I am. Yeah, [00:04:45] yeah, [00:04:45] yeah, walk through what they did there. [00:04:48] So [00:04:50] in place beforehand, [00:04:52] there were certain like high level [00:04:55] administrative controls you could [00:04:58] have if you were on the enterprise plan. [00:05:00] And [00:05:01] some of the things that larger [00:05:03] enterprises might have run into [00:05:04] is you might have [00:05:05] had multiple different [00:05:08] you, [00:05:09] your [00:05:10] business was so large [00:05:12] that it kind of made sense [00:05:14] to have localized, [00:05:16] you know, versions of Airtable [00:05:17] that had different settings [00:05:19] applied to them. [00:05:20] Maybe the legal department [00:05:21] is more locked down [00:05:22] or has fewer permissions granted [00:05:24] to them [00:05:25] than the finance department [00:05:26] or I don't know. [00:05:27] So one of the things [00:05:29] that was added in this [00:05:31] batch for enterprise scale, [00:05:34] which is the new name [00:05:35] for the enterprise plan [00:05:37] is things called, [00:05:39] there's organizational units [00:05:41] which are kind of like sub [00:05:43] organizations within one enterprise [00:05:46] instance. So you can simplify your billing [00:05:49] instead of having multiple enterprise [00:05:51] instances and contracts with Airtable. [00:05:54] It's one contract where each [00:05:55] pod or organization [00:05:57] can have slightly different settings. So [00:06:00] there's a lot of nuance in there [00:06:02] and how you would implement. [00:06:04] It really depends on your organization, [00:06:06] but that's one of the major things that [00:06:07] they added. [00:06:09] Airtable A I is a beta that's [00:06:12] currently out and being tested that's [00:06:15] available for the [00:06:16] pro slash team plan maybe also. [00:06:19] So it's not just enterprise, [00:06:20] but that's one of the things [00:06:22] that's kind of lumped into [00:06:23] the enterprise adjustments and [00:06:29] enterprise key management, [00:06:31] I believe is another one that was added [00:06:34] for the enterprise side of the, [00:06:37] you know, recent batches of updates [00:06:40] and then for everybody, it was various [00:06:42] improvements to the timeline [00:06:44] view yet again. [00:06:45] So they're constantly updating [00:06:48] that view in particular. [00:06:51] And then, [00:06:52] you know, [00:06:53] yeah, so here's the thread that's about [00:06:55] enterprise specifically and all [00:06:57] of the additional things [00:06:58] that they're getting. [00:06:59] So, [00:07:00] yeah, [00:07:01] yeah, I'll add one little detail. [00:07:03] The, the new, what I think they call it [00:07:04] enterprise hub, [00:07:05] like Slack calls it enterprise grid and [00:07:07] Airtable [00:07:08] is calling enterprise hub [00:07:09] with the like different layers, [00:07:11] so you've got like your big Master account [00:07:14] and then like your org units, [00:07:15] but they've introduced [00:07:16] this new role for super admin. [00:07:18] So if you're like an it [00:07:19] and you just need to [00:07:21] make sure that like your skim [00:07:22] and like your O'Auth [00:07:24] oh sorry, your sso configurations [00:07:26] are like set, no one else can touch them. [00:07:28] Like that's what that's for. [00:07:29] But then you, you are not an Airtable [00:07:31] user yourself, right? [00:07:32] You're probably administering, you know, [00:07:33] dozens of different tools [00:07:35] and making sure they all [00:07:36] conform to your orgs, [00:07:37] like your, your company's larger [00:07:39] security and finance concerns. [00:07:40] So that's like your role [00:07:41] and that's at that highest level, [00:07:43] that's where those [00:07:43] settings are set. [00:07:44] But then within the ORG units, [00:07:46] there are admins who are gonna [00:07:47] be like Airtable builders [00:07:48] and users like us [00:07:49] who are actually like configuring [00:07:52] like, do we want [00:07:53] our org to be able to like [00:07:54] add these integrations? [00:07:56] It's up to the discretion [00:07:57] of like those admins. [00:07:59] So I, I like that sort of split [00:08:00] between, you've got like your [00:08:01] central it security [00:08:02] and finance people who control [00:08:03] like [00:08:04] the stuff that we don't care about. [00:08:06] And then there's the actual like [00:08:08] users of the product who are administering [00:08:09] their different slices of the account, [00:08:12] you know, as they see fit. [00:08:15] Great. [00:08:16] Yeah, very good. [00:08:17] And, did you touch on the, [00:08:19] the record updates [00:08:21] or are you gonna talk about [00:08:22] that? [00:08:23] Ok. No, and I have the, the first of my, [00:08:27] you know, I'll this, [00:08:29] I'll call a complaint. [00:08:31] it is difficult now to find how [00:08:33] many records you can have per table. [00:08:35] The old pricing page broke down [00:08:38] how many records would be [00:08:40] the max per base and the max per table, [00:08:42] the new pricing page just is the max per [00:08:44] base. [00:08:45] So this is the first I'm [00:08:47] hearing of the [00:08:48] records per table being 250,000. [00:08:51] So I will quickly add [00:08:53] that to my chart and then [00:08:55] it's a mystery with the other maxes are. [00:08:57] But, yes, generally speaking, [00:08:59] record [00:09:01] limits have been increased [00:09:02] for the enterprise and they have been [00:09:04] adjusted in, [00:09:07] the other plans which will go over later. [00:09:10] Yeah. [00:09:11] So, [00:09:13] ok. [00:09:14] Yeah. So that, that was a big [00:09:16] increase. I know that had [00:09:18] been in beta for a while. [00:09:21] and hopefully they're working on [00:09:23] even more. I was reading, [00:09:25] I didn't have it here but there [00:09:26] was a, there was a thread in the Facebook [00:09:28] community about [00:09:31] you know, how, how they're [00:09:33] they're [00:09:34] moving to the enterprise [00:09:36] and they're kind of like moving [00:09:38] upstream and, [00:09:38] and kind of [00:09:41] not putting as much emphasis on the SMB [00:09:44] but yet the record limits are still not, [00:09:47] you know, where an enterprise [00:09:48] would want them to be [00:09:49] like, they need to get into [00:09:50] the millions [00:09:51] to really [00:09:52] satisfy the needs of, [00:09:54] of enterprise customers. And so [00:09:56] it'll be interesting how they figure [00:09:58] that out. It, it seems like a technical [00:10:00] hurdle. They gotta figure out. [00:10:02] And one thing I just checked [00:10:04] because [00:10:05] that did not seem [00:10:07] news to me of the record limits [00:10:09] that I checked [00:10:09] and there was an Airtable blog [00:10:10] post back in March [00:10:11] where they list that as like [00:10:13] a new thing of increasing those [00:10:14] limits to those numbers. [00:10:16] So maybe that was a beta [00:10:18] and I just wasn't familiar with it. [00:10:20] Yeah, [00:10:21] they, I announced it [00:10:23] but they didn't roll it out [00:10:26] yeah, [00:10:28] in my comparison, [00:10:29] which I'll go through later [00:10:31] I was checking against December [00:10:32] 2022. Is there sort of [00:10:35] mid [00:10:36] point between [00:10:37] the newer Pro plan [00:10:39] versus the older Pro plan. [00:10:42] Rather than getting through [00:10:44] all of those minutia [00:10:46] going with what was current as [00:10:48] of like a week ago. [00:10:50] And in 2022 December, [00:10:52] the limits for enterprise [00:10:55] were 250,000 per base, [00:10:57] 100,000 per table. [00:11:01] Gotcha. Yeah. So I know, [00:11:03] I know they've had this, [00:11:04] you've likely had access to [00:11:06] this for a while. But [00:11:08] yeah, I think this is [00:11:09] the final roll out. So, [00:11:13] actually, yeah, this is, [00:11:15] there we go. Yeah. [00:11:16] So this is actually the thread [00:11:18] I was kind of talking about [00:11:19] Airtable's turning their back [00:11:21] on non enterprise users. [00:11:22] Where should we move to? [00:11:23] This is a long discussion of [00:11:27] 142 comments. [00:11:29] It's kind of interesting just [00:11:31] thinking big picture [00:11:33] about where Airtable is [00:11:34] moving with these changes. [00:11:36] Who's gonna fill in the gap? [00:11:38] Are, are we gonna see a huge exodus of, [00:11:41] of kind of smaller [00:11:43] businesses leaving Airtable? [00:11:45] And if we do, where, [00:11:47] where are they gonna go to? Thoughts on [00:11:49] big picture changes from these [00:11:52] decisions? [00:11:54] It really depends on what [00:11:56] each individual like Airtable user [00:11:59] or, or a business run on Airtable really [00:12:01] needs. [00:12:02] Some of the [00:12:04] changes that have gotten the most, [00:12:07] flack and I would agree is moving [00:12:10] originally, [00:12:11] your API calls [00:12:12] was unlimited and now there's a, [00:12:14] number applied to it. [00:12:16] A maximum and for a lot [00:12:18] of people they're not gonna [00:12:20] notice or care because [00:12:21] they're not using the API in any way, [00:12:23] shape or form. If you don't [00:12:25] have anything that's [00:12:26] hooked into Make or Zapier, [00:12:27] you don't have a softer [00:12:29] account or a, a [00:12:30] website built off of stacker [00:12:32] or any of those portal type [00:12:34] things you're not even [00:12:36] gonna notice. [00:12:37] But if you are on the opposite [00:12:39] end where you have like a [00:12:41] storefront that is powered [00:12:43] by Airtable [00:12:44] which requires several different API [00:12:46] calls in order to get that to work, [00:12:48] you may or may not notice that. [00:12:50] I haven't really done some testing. [00:12:52] I have some suspicions that [00:12:54] businesses of a certain volume [00:12:56] which isn't gonna be a small portion. [00:12:58] I think a considerable amount [00:13:00] of businesses run off [00:13:02] of Airtable are gonna see [00:13:03] that API limit. [00:13:04] I don't know if I [00:13:05] would be able to test that. [00:13:07] But [00:13:08] that is my feeling. So to, [00:13:10] to me it's more like what [00:13:12] are you using Airtable for? [00:13:14] And of the features that have been [00:13:16] limited or, you know, shuffled around a [00:13:19] bit. [00:13:20] Were you using them? [00:13:21] Would you eventually have need for them? [00:13:24] And then what are the other [00:13:26] platforms offering? [00:13:27] Because every platform is [00:13:29] probably really good at something. [00:13:31] If you, if you've heard the name of it, [00:13:33] someone [00:13:33] must like it for some reason. So [00:13:35] names that I've heard going around [00:13:38] are no code DB which is on the screen [00:13:41] here. API table, sea table s e a table [00:13:46] are sort of the three that are [00:13:48] most like and smart suite, [00:13:50] the four that are most like Airtable [00:13:53] that are being brought up [00:13:55] in these conversations. [00:13:56] And then there's other things [00:13:57] that are [00:13:58] not Airtable but do similar [00:14:00] things like coda, [00:14:01] I wouldn't say is anything really [00:14:03] like Airtable, but it has a [00:14:05] database in it that you could, [00:14:07] you know, adjust your workflow to use. So [00:14:11] there's that. [00:14:14] Anything to add Ben [00:14:16] from your perspective? [00:14:18] I'll say I've just been waiting to see [00:14:21] how Microsoft and Google with their soft [00:14:24] Airtable competitors or like relational [00:14:26] database tools sort of evolve and they [00:14:27] just have had no traction [00:14:29] because that's really attractive [00:14:30] to small and medium [00:14:30] businesses. Like I don't want 100 tools [00:14:33] I pay for our office 3 65 or Google, [00:14:35] what do they call it? [00:14:36] I guess, workspace something [00:14:37] works [00:14:39] pay for that per user [00:14:40] and it's just really easy [00:14:42] to keep track of. [00:14:43] But like [00:14:44] Microsoft's [00:14:46] tools called lists, I think and Google is, [00:14:49] is [00:14:50] tables. Thank you. [00:14:51] But like they haven't gone anywhere. [00:14:53] And [00:14:54] so like if, if they [00:14:57] you know, reach some level [00:14:59] of feature parity, even with like non [00:15:01] interface Airtable, then I think we, [00:15:04] that would be like the solution [00:15:06] for a lot of small and medium [00:15:07] business teams. [00:15:08] But I just haven't seen them actually [00:15:09] move that way. Now that said, [00:15:10] like [00:15:11] Microsoft is throwing a lot [00:15:12] of weight behind the loop. [00:15:14] Maybe that is like a bridge [00:15:17] to like a better, more Airtable [00:15:19] like experience. But I have no idea. [00:15:22] Yeah. [00:15:23] Yeah. The Microsoft competitor, [00:15:26] I don't, I haven't checked it in [00:15:28] a year plus, but it was [00:15:30] nowhere near ready for usage. [00:15:33] It was awful. [00:15:35] That was my assessment [00:15:36] of a lot of like, [00:15:38] for whatever reason, [00:15:40] all of the companies I would [00:15:42] expect to look like a product [00:15:44] from Microsoft's Alternative [00:15:46] Google's alternative, [00:15:48] Jotforms alternative, Zappier's [00:15:49] Alternative. [00:15:50] All of those were just not, [00:15:54] they weren't even close whereas [00:15:58] I [00:15:58] was gonna [00:15:58] say Zapier [00:15:59] tables is like that thing. [00:16:00] You're like, oh, this would have a lot of [00:16:02] promise [00:16:03] if this were several years ago. [00:16:05] I, I just don't know how [00:16:06] they close that gap. [00:16:07] So they, they kind of started with like [00:16:11] real bare bones that [00:16:13] does it with what Airtable [00:16:15] could do at the time. [00:16:17] It felt like why would I ever move, [00:16:19] move to that system? [00:16:20] Whereas some other ones [00:16:22] that are like purpose built, [00:16:24] they don't have a, 1000 products [00:16:26] in their catalog. They only have built no [00:16:29] code D [00:16:30] or they've only built API Table [00:16:33] or Smart Suite. [00:16:34] Those are the ones that feel [00:16:36] the most. They have the most [00:16:38] feature parody, they seem more stable. [00:16:41] They're not in a, [00:16:42] you know, in the workshop [00:16:44] or in DEV or in open beta [00:16:46] they're released and people [00:16:48] are using them [00:16:49] with accessible API S [00:16:51] and all of those, those feel like [00:16:53] the more likely transition points, [00:16:55] at least at this time, [00:16:57] if you're looking to [00:16:58] move out of Airtable into something else, [00:17:01] it's probably gonna be [00:17:03] in that realm. [00:17:06] Yeah, I think, [00:17:07] I mean smart suite is definitely, [00:17:10] you know, nipping at their, [00:17:12] at their tail as far as [00:17:14] trying to be feature comparable [00:17:17] and, and in some ways better. [00:17:19] So they, they seem to be taking a lot [00:17:22] of the SMB space or at least making a [00:17:25] dent there on the enterprise. [00:17:27] I would probably say, [00:17:28] I think Google Tables is probably [00:17:30] the most promising [00:17:32] if you're already in the [00:17:33] Google world [00:17:34] more so than, than the Microsoft product. [00:17:37] We'll see if, if they actually make [00:17:40] that part of the, [00:17:41] the Google Works Suite [00:17:43] line of products, [00:17:45] which I think is the plan. But [00:17:47] yeah, until then it won't, it won't get [00:17:49] a ton of adoption. [00:17:53] All right, let me, let me throw some [00:17:55] comments out here. People are suggesting [00:17:56] other ones base row. [00:17:59] Yeah. [00:18:00] Jen says SMB or need, [00:18:02] we need to go to the business tier or [00:18:05] get more specific tools [00:18:08] mentions Butter C MS, [00:18:10] more tools specific to yours [00:18:12] instead of duct taping [00:18:15] them Jotform is so buggy [00:18:17] and, [00:18:18] but it's not truly a database. So [00:18:21] I think that's another good point [00:18:23] Airtable is like there are, [00:18:25] if you want just a database [00:18:28] with, you know, [00:18:29] a, a bajillion records that you could [00:18:32] put in Fire Base or sequel or you know, [00:18:35] those are like established platforms that [00:18:38] many, many, many, many [00:18:40] large businesses run off of [00:18:43] because they just need a database [00:18:45] if you need a database with a nice graphic [00:18:48] interface for you to add records [00:18:50] and do all of that kind of stuff, [00:18:51] but not necessarily [00:18:53] a website or a front end [00:18:56] then things like API table [00:18:59] and base row are [00:19:01] they have similar looks and feels [00:19:04] to them as Airtable. [00:19:05] So you're not gonna have [00:19:07] as hard of a time moving over. [00:19:08] Same thing with smarts suite. [00:19:10] It's gonna look fairly similar [00:19:11] and there's gonna be [00:19:12] a lot of feature parody [00:19:13] there if you need [00:19:15] a database, a nice graphic interface [00:19:18] for entering data and also some kind of [00:19:21] front end, [00:19:22] that's when you're gonna run into [00:19:24] a little bit more trouble having [00:19:26] some a solution [00:19:28] that's all in one. Because Airtable [00:19:30] has started with interface [00:19:31] designer, which is still pretty basic [00:19:34] as compared to something like [00:19:36] I don't know, softer or glide [00:19:39] where you can have a much [00:19:41] more flexible design [00:19:42] experience. But [00:19:43] these are the things that [00:19:45] you're gonna want to think of like [00:19:46] what are all the pieces that I need [00:19:49] and which of these platforms [00:19:50] is gonna be the [00:19:51] best fit for all or most of [00:19:53] those before you move over [00:19:55] because [00:19:56] you know, Airtable is fairly [00:19:58] specialized in what it does [00:19:59] and its competitors are gonna [00:20:01] be better at some [00:20:02] but not necessarily better at [00:20:04] all. So [00:20:05] you may need [00:20:06] a couple of tools together, [00:20:09] but you also might save money [00:20:11] that way. It really depends on [00:20:12] which ones you pick. [00:20:13] Because some of the options [00:20:15] that we've mentioned [00:20:16] are open source. [00:20:17] So they don't cost anything. [00:20:20] Yeah, I was gonna say, [00:20:21] I think that's a great discussion [00:20:22] for another time, [00:20:22] not today but like how for people [00:20:24] who know a lot more about like open source [00:20:27] communities [00:20:28] over what timescale could we expect? [00:20:30] Like a true 1 to 1 feature parody, [00:20:33] like with some lag Airtable [00:20:35] open source project [00:20:36] to like develop because I think [00:20:38] that'd be super powerful like, [00:20:39] yeah, throw up [00:20:40] like a small like node network [00:20:42] in your house [00:20:43] and you self host your own little [00:20:45] Airtable alternative. [00:20:46] Like that'd be incredible [00:20:47] for so many different projects. [00:20:49] I think if you ignore interface designer, [00:20:52] I think that probably exists and [00:20:54] automations. [00:20:55] Well, some of them have, [00:20:57] have automation in there. I haven't, [00:20:59] I want to test API table because [00:21:01] it was recommended in our BuiltOnAir [00:21:02] community. [00:21:03] And I was looking at it and it seemed like [00:21:07] it seems like it's pretty dang close [00:21:09] in terms of what you can do in Airtable. [00:21:11] And what you can do there base [00:21:13] I know also comes recommended [00:21:15] I haven't been able to test, [00:21:16] I don't know if they have automations but [00:21:19] they have similar view types. [00:21:21] They have, you know, [00:21:22] similar sort of processes [00:21:24] that you go to, to add new [00:21:25] records and all of that. So [00:21:27] I think in terms of like, [00:21:29] when can we expect an [00:21:30] open source alternative to Airtable [00:21:32] that's, [00:21:33] you know, pretty dang close [00:21:35] without getting into like [00:21:37] intellectual property problems. [00:21:39] I think we're, we're close [00:21:41] if we're not already there. So, [00:21:43] you know, [00:21:44] maybe by next season, [00:21:45] I'll have had time to [00:21:48] do some comparisons, [00:21:49] some more in depth comparisons. [00:21:52] Yeah. My only fear is like a as Airtable [00:21:55] moves into the enterprise, [00:21:57] which is great. I mean, [00:21:59] it's great for, for me, [00:22:00] for the business that I run. [00:22:02] And we have two experts here [00:22:04] on our show with us [00:22:05] that work for some of the [00:22:06] largest enterprise customers of Airtable. [00:22:09] But [00:22:10] most of the fun stuff that we can [00:22:12] actually share on the show [00:22:14] and the community [00:22:15] people, [00:22:15] they're sharing stuff usually [00:22:17] are kind of the creators SM BS. [00:22:19] And so that's the part [00:22:21] I hope we don't lose because [00:22:24] there's a lot of community of, [00:22:27] of, you know, [00:22:28] freelance or, or small business [00:22:30] users and, and creators [00:22:32] that use Airtable that [00:22:34] if we lose that we'll lose [00:22:36] that dynamic community aspect. [00:22:38] Absolutely. I mean, [00:22:40] I like working for Apple, [00:22:41] I've, I've done a lot of [00:22:43] projects that are really challenging [00:22:45] and really fun to sort of ship off and [00:22:47] complete. But going to things [00:22:49] like the Dare table conference [00:22:51] earlier this year [00:22:51] and hearing how other [00:22:54] people are just building, [00:22:57] you know, regular businesses [00:23:00] off of Airtable [00:23:01] and the stuff that they're able to [00:23:03] do without being developers themselves. [00:23:06] I am technically speaking a developer [00:23:09] now, but like [00:23:10] all of the people who just sort of, [00:23:13] I run a real estate business, [00:23:15] I need a tool [00:23:16] and setting it up themselves. [00:23:17] That's really powerful and [00:23:20] you know, it, [00:23:22] I would, [00:23:23] it would be such a shame [00:23:25] if that kind of vibe [00:23:27] that Airtable gives people sort [00:23:29] of falls by the wayside in favor of, [00:23:32] you know, more [00:23:34] like enterprise focus, [00:23:36] which feels hypocritical [00:23:39] for me to say as I sit in [00:23:41] an, in an apple [00:23:43] to, [00:23:44] yeah, look at all this white. [00:23:48] Yeah, [00:23:49] Jen says there's room for everyone. [00:23:51] It's just a perspective shift for SM BS. [00:23:53] If it adds values, it's worth [00:23:55] the subscription hike. I would agree. [00:23:57] I mean, there's a, there's the whole [00:23:58] point of if you're running your business [00:24:00] off of any of these tools, [00:24:03] it's gonna be a business expense, [00:24:04] right? You know, a perfect solution is not [00:24:06] gonna come for cheap, even the [00:24:09] open source alternatives. [00:24:10] It's gonna take some man [00:24:12] hours to set it up and make [00:24:13] sure it's hooked in correctly [00:24:15] and you gotta, [00:24:15] there's, there's gonna be more stuff [00:24:17] on the front end of that to make sure it [00:24:19] all runs correctly. [00:24:20] But if you're just starting out, [00:24:23] you know, if you have, [00:24:24] if you need to do that prototyping [00:24:26] of your system, [00:24:27] Airtable [00:24:27] is really great [00:24:29] for rapid prototyping. And if [00:24:31] the shifting of features around [00:24:34] in this pricing change makes that [00:24:36] cost prohibitive, [00:24:37] that would be sort of a shame. [00:24:41] Yeah, I'll end with you mentioned [00:24:43] Airtable, our friend Chris Dancy, [00:24:45] he put, [00:24:47] I didn't link to it. [00:24:48] I can't remember if it [00:24:49] was in their community on [00:24:50] Facebook or it might have [00:24:52] been on Reddit. [00:24:53] Kind of an open letter to Airtable, [00:24:55] kind of speaking on that, [00:24:57] that, that hopefully [00:24:58] they don't lose sight of, [00:25:00] of those people that helped [00:25:02] create it and, and also supporting, [00:25:05] there's, there's on several communities [00:25:08] people continue to say that they are [00:25:10] not getting a response [00:25:12] and they're an enterprise customer [00:25:14] and why not? [00:25:15] So there's an open letter [00:25:17] out there from Chris that that is [00:25:19] worth a read. [00:25:20] We'll see if anybody at Airtable [00:25:22] picks up on that. [00:25:24] In a couple of comments, [00:25:27] I have a clients of any size [00:25:28] who are just blown away [00:25:30] how easy it is to get stuff [00:25:31] stood up. [00:25:32] Amir, welcome, Amir. [00:25:33] I think there needs to be a [00:25:35] balance between falling in love [00:25:36] with the product and being [00:25:38] careful of getting locked into a product. [00:25:40] Very valid. [00:25:41] You should always be in any [00:25:43] system that you build, [00:25:45] there should be an escape [00:25:46] hatch. [00:25:46] Just in case because if you're especially [00:25:49] if your business is built off of it, [00:25:51] right. If their servers catch on fire, [00:25:54] you need to be able to have [00:25:56] an export of all [00:25:58] of your stuff just in case. [00:26:00] So, [00:26:01] you know, it's important [00:26:02] to back up your data and [00:26:04] I I'm sure Dan might have a plug about, [00:26:06] speaking of which, On2Air [00:26:09] On2Air [00:26:10] is our [00:26:11] primary sponsor and is now focused [00:26:14] on backups for that specific use case. [00:26:16] Best practice is to have your data [00:26:19] backed up on more than one place. [00:26:21] And [00:26:23] for today's show, [00:26:24] I'm gonna highlight one of our [00:26:26] articles that we have the essential [00:26:29] guide to backups for your Airtable base. [00:26:31] This guide walks us through [00:26:33] definitely worth book marking. [00:26:36] Keep it, [00:26:36] keep it in case you need it. [00:26:38] Hopefully you never need it. [00:26:40] But if you do here is [00:26:41] the ultimate guide [00:26:42] on how you might go about [00:26:43] backing up your data [00:26:44] different ways that you can do it. [00:26:46] Obviously, our recommended way [00:26:49] is to use On2Air, but that's not [00:26:51] the only way you can do it. [00:26:52] So if you are exploring Airtable, [00:26:55] if you're using it, like was mentioned [00:26:58] core to your business, you gotta make [00:27:00] sure that you're backing up your data [00:27:01] outside of Airtable. Airtable [00:27:03] obviously backs it up themselves. [00:27:05] But best practice is to have that data [00:27:08] stored outside of Airtable for, [00:27:11] for worst case scenarios. [00:27:13] So check out On2Air [00:27:15] on2air.com and use our [00:27:17] backups for your Airtable data. [00:27:21] Ok. [00:27:23] Moving on the question that everybody [00:27:25] has been asking, what is up with the [00:27:27] pricing changes? What does it mean for us? [00:27:30] Kamille has your answers. [00:27:33] There you go. [00:27:34] All right. So we are [00:27:36] currently looking at the [00:27:38] pro or the Airtable pricing page [00:27:41] as of today, which of course is gonna [00:27:44] list out all of the features. [00:27:46] And I say all of the features [00:27:47] that's actually not [00:27:48] true for certain features [00:27:50] and you have to really dig [00:27:52] for a particular answer. [00:27:53] That's kind of always been the case. [00:27:55] With their tables pricing, [00:27:57] there are specific limits [00:27:59] that aren't really [00:27:59] called up here. [00:28:00] Maybe because they're too, [00:28:03] you know, minute to put on [00:28:05] the pricing page. [00:28:06] If you have no idea what Airtable is, [00:28:08] you're not gonna know [00:28:09] what that limit is. But [00:28:10] you know, you can get all [00:28:13] of the specific information about what [00:28:16] is available per pricing [00:28:18] just now by going to [00:28:19] airtable.com/pricing. However, [00:28:22] if you want a comparison [00:28:24] of what these plans used to be, [00:28:27] I've made an Airtable base, [00:28:30] of course, that [00:28:32] does its best to [00:28:34] compare like to like. So [00:28:37] I have all of the features [00:28:40] as they were in 2022. Again, for me, [00:28:43] I did a snapshot of December, [00:28:46] I think 30th or so. 2022. [00:28:49] And then what they are all [00:28:52] today as of August 29th, 2023. [00:28:55] So when I say like to like, [00:28:58] some of it was easy, [00:29:00] free plan and free plan, [00:29:01] some of it was somewhat easy [00:29:03] pro plan to team plan. But then there's [00:29:06] the removal of the plus plan [00:29:08] and the addition of the business plan. [00:29:12] And so [00:29:13] basically, [00:29:17] what used to be pro [00:29:18] and is now team, you're [00:29:20] going to be shuttled either [00:29:23] into that or out of that, [00:29:25] depending on what side of [00:29:27] the spectrum you you're on [00:29:29] in terms of how many records [00:29:31] you need or how many [00:29:31] automation runs, et cetera. [00:29:33] So [00:29:34] walking through each comparison [00:29:37] at a high [00:29:38] level, a lot of features are the same, [00:29:41] but some of them are different and [00:29:43] some of those are pretty critical [00:29:45] differences. [00:29:46] So comparing free 2022 to free [00:29:48] 2023. [00:29:50] 1st things first, [00:29:52] you're losing 200 records per base. [00:29:56] That's not a whole lot of records, [00:29:58] but it is a whole lot of records [00:29:59] proportionally to how many [00:30:01] you used to be able [00:30:02] to have in the first place. [00:30:03] So [00:30:04] 1200 was a weird [00:30:06] number to me. 1000 makes more sense, [00:30:08] however, it's fewer records. [00:30:10] So that's negative [00:30:11] just as a note, if it's a change [00:30:14] that I personally feel is a negative, [00:30:17] it's gonna be a color coded red. [00:30:19] If it's a change [00:30:20] that is gonna be a positive [00:30:22] for most people, [00:30:23] it's gonna be color coded green. [00:30:25] I don't know how many records [00:30:27] per table it is. I suspect also 1000 but I [00:30:30] can't, [00:30:31] I didn't see that number anywhere. So, [00:30:33] I can't verify that is true. [00:30:36] Free plan works a little bit differently [00:30:38] from the other plans and that [00:30:39] there's a specific number [00:30:41] of editors you can have [00:30:43] in the workspace and the [00:30:44] specific number of commenters. [00:30:47] The editors is the same number [00:30:49] five, [00:30:50] commenters went from unlimited to 50. [00:30:52] So there's is one of the 1st [00:30:55] 1st examples of some feature [00:30:58] going from unlimited to a hard number that [00:31:03] you know, you can't go above. [00:31:05] Attachment space is cut in half [00:31:07] from two gigabytes to one gigabyte. [00:31:12] And then a lot of the rest [00:31:13] of the features [00:31:14] are the same until you get to [00:31:15] extension. So, [00:31:19] the history of extensions with the free [00:31:22] plan is a nice storied adventure. [00:31:24] Originally, [00:31:27] someday Bill will write a book on it. [00:31:30] Yeah, I [00:31:31] well, [00:31:32] so I mean long story short [00:31:34] back when the scripting [00:31:36] extension was made [00:31:38] available, it was available [00:31:40] for everybody. And then [00:31:41] there was a pricing plan change [00:31:44] that locked extensions down to [00:31:46] the pro plan and there was this [00:31:48] whole back and forth [00:31:49] about whether or not that [00:31:49] would include the scripting extension. [00:31:52] And as of December 2022 [00:31:54] you could have the scripting [00:31:57] extension and [00:31:58] one of any other type of extension [00:32:01] within your base. [00:32:02] If you were on the preplan [00:32:04] as of today, [00:32:05] you can't have either. Which means, [00:32:08] you know, my longstanding [00:32:10] bet about the subject with Bill. [00:32:12] Unfortunately, it means that my bet [00:32:15] was accurate, although I was, [00:32:17] you know, [00:32:18] three decisions early, [00:32:21] I guess. [00:32:23] I don't know. Airtable has bought [00:32:25] me the second sandwich. So, [00:32:26] you know, I've, I've been made [00:32:28] good on that particular bet. [00:32:30] This saddens me [00:32:30] though. I'm, I, I think this is [00:32:33] deeply unfortunate. Scripting is [00:32:36] a do it yourself [00:32:39] solution, you know, I want to be able to [00:32:42] make my base good and [00:32:44] even though I'm on the free plan [00:32:46] and I'm already pretty limited [00:32:47] with the number [00:32:47] of records again for the purposes [00:32:50] of rapid prototyping, [00:32:51] I think it's pretty important [00:32:52] for all plan levels to have the scripting [00:32:54] extension. [00:32:56] It's weird because the scripting [00:32:58] extension runs on your local machine. [00:32:59] So like there's no added cost for [00:33:01] two, [00:33:02] isn't [00:33:04] there sure isn't. [00:33:06] I don't know there is [00:33:08] if you're performing updates, [00:33:13] but at the same time I did, [00:33:14] I don't like this change, [00:33:16] I'll, I'll leave it there. [00:33:19] So automation integrations [00:33:20] have also been cut, [00:33:22] you used to be able to have them [00:33:23] and now you doesn't seem that you can, [00:33:26] you also can't sync anymore. [00:33:28] You used to be able to have [00:33:30] at least one synced [00:33:32] Or at most one synced table, [00:33:33] you can no longer have any synced tables, [00:33:36] it seems. [00:33:37] And then the last one [00:33:40] API api calls going from unlimited to [00:33:44] 1000 per month. I believe [00:33:49] that is still at the workspace level. [00:33:52] So not per base. [00:33:54] That's fairly significant. [00:33:57] I have no idea if the average [00:33:59] person on the free plan [00:34:01] will hit this number. [00:34:03] I, I don't suspect just because you have, [00:34:06] you're already so limited [00:34:07] in the number of records. [00:34:08] I don't imagine there's many API calls [00:34:11] you would make. Although [00:34:12] I don't know if that's true [00:34:13] and it might not be true for your [00:34:15] use case. So just keep that in mind that [00:34:18] you now have a limit for your API calls. [00:34:21] Those are the high level [00:34:23] changes for the free plans. [00:34:26] The next one is going from plus to maybe, [00:34:31] maybe, maybe don't spend too [00:34:32] much time on this. [00:34:34] So I don't know how many plus [00:34:35] users are here, [00:34:36] but I'm not gonna spend much time on it. [00:34:38] I will say that if you [00:34:39] were on the plus plan, [00:34:40] that plan is being eliminated, [00:34:42] you will be moved to the [00:34:43] team plan and you will be paying [00:34:45] the same amount you used to pay. [00:34:47] So you basically get all of team [00:34:49] for half the price. [00:34:50] So basically everything is [00:34:52] a positive for you. [00:34:54] Now from pro to [00:34:56] team, [00:34:59] these are the most like plans together, [00:35:01] most of the changes are gonna be [00:35:03] negative. [00:35:04] So [00:35:05] originally you used to be able to [00:35:07] have unlimited extensions and then it was [00:35:09] limited to 10 per base. [00:35:11] And now you're no longer [00:35:16] you, you no longer [00:35:17] have that arbitrary limit. So [00:35:18] it got better [00:35:20] and that's, that's a positive, [00:35:22] I mislabeled that. [00:35:23] But things like automation runs [00:35:26] have been cut in half from 50,000 to [00:35:29] 25,000. [00:35:31] It is unclear if you are able to [00:35:34] have certain automation integrations like [00:35:37] Jira. [00:35:38] I wasn't able to tell that from [00:35:40] the comparison [00:35:41] to the different pricing pages, [00:35:42] it might be hidden in support articles. [00:35:45] Multisource syncing, [00:35:47] is not available and neither [00:35:49] are premium sync integrations. [00:35:52] Just kind of why I feel like [00:35:54] you might not have the premium automation [00:35:56] integrations either because it would be, [00:35:58] you know, [00:35:59] going essentially to the [00:36:01] same place, either Jira [00:36:02] cloud or Jira [00:36:03] the Jira server, I think it's called [00:36:08] A [00:36:08] lot of these are the same [00:36:10] API calls again, are limited from [00:36:13] unlimited to 100,000 per month. [00:36:18] Yeah. Again, it really depends on [00:36:20] what your use case is [00:36:22] whether or not this is [00:36:23] going to be something that you notice. [00:36:27] I am thinking if you run like [00:36:29] an e-commerce store [00:36:31] of some sort off of Airtable, [00:36:33] you're probably gonna see this [00:36:35] if you [00:36:38] have a less intense [00:36:40] sort of front end built on [00:36:43] Airtable you might not. [00:36:46] This, I think this is the change [00:36:48] that would be most worrisome, [00:36:49] I think. [00:36:50] And then something that I also [00:36:52] noticed [00:36:53] email support is not included under [00:36:55] team plan anymore. [00:36:57] I thought that was odd. [00:36:59] You, you, you get less. [00:37:01] So, what kind of support? [00:37:04] Yeah. II, I just, [00:37:06] it used to be there [00:37:07] and now it's not, so, it's, [00:37:10] maybe that's just a typo, [00:37:11] like email support is the only kind [00:37:13] of support they offer anyway. [00:37:14] Yeah, I would, I would hope [00:37:16] but it, it, it didn't have [00:37:18] the other ones had a [00:37:19] check. So [00:37:23] just flagging that. [00:37:24] Now from pro to business [00:37:26] business is a net new plan. [00:37:28] Before it used to be one [00:37:30] type of enterprise, business is basically [00:37:33] enterprise light. [00:37:34] So [00:37:35] for a lot of these positives, [00:37:37] keep in mind that [00:37:38] you will be paying more if [00:37:40] you're going from what used [00:37:42] to be pro into what is now business. [00:37:44] This is so [00:37:46] to kind of compare [00:37:49] the, [00:37:50] you know, [00:37:51] hard limits that that are given. [00:37:54] So if a limit was introduced [00:37:56] into the team plan [00:37:57] that you're worried about, [00:37:59] you might be better suited [00:38:01] now for the business plan, [00:38:02] which again [00:38:03] costs more, [00:38:04] but you will be [00:38:06] less limited for things like the [00:38:08] number of records per base and attachments [00:38:11] and how long you could keep the [00:38:15] automation history and the [00:38:17] revision history for you know, [00:38:19] like deleting records [00:38:20] and things like that. [00:38:23] You would be [00:38:24] able to get all the extensions, [00:38:26] et cetera, [00:38:27] all of the automation runs per month, [00:38:29] et cetera. Basically, all of the [00:38:33] hard limits, the numerical limits [00:38:36] are increased from pro to business. [00:38:40] As they probably should be, [00:38:43] the business plan is where you're [00:38:45] gonna be able to do [00:38:46] the more complicated sync [00:38:47] integrations [00:38:49] like two A sync. [00:38:51] And also the business plan is where you [00:38:54] would be able to use the sync api [00:38:56] whereas the teams plan cannot. [00:38:59] So it's another change [00:39:01] I personally dislike. [00:39:03] I really like using the sync API, [00:39:05] but you would now have [00:39:06] to be on the business [00:39:07] plan in order to use it. [00:39:10] And then [00:39:11] because it's business or enterprise light, [00:39:15] there's I like to call it for [00:39:17] business, you get some of the [00:39:19] enterprise level controls. So [00:39:21] the admin panel and user groups [00:39:24] and sso and things like that [00:39:27] that you could do at this level [00:39:30] without getting to the full [00:39:32] enterprise plan. [00:39:33] And then [00:39:36] you're just, you know, [00:39:37] you get to keep the unlimited [00:39:39] API calls per month. [00:39:40] So if that was a concern for you, [00:39:44] business plan might be [00:39:46] the plan to go for. [00:39:47] You don't have access [00:39:49] to the enterprise API. [00:39:50] The enterprise API is lets you do [00:39:53] more, [00:39:55] you know, nitty gritty stuff [00:39:58] from a coding perspective like [00:40:00] moving [00:40:02] people between groups I think [00:40:04] is like a specific example of things that [00:40:07] are relegated to the enterprise API [00:40:10] versus the more low level web API. [00:40:14] And then lastly enterprise [00:40:17] 2022 to enterprise scale 2023 [00:40:21] most of this is [00:40:24] met new features, [00:40:26] things that didn't exist at all. And then, [00:40:29] you know, [00:40:30] they were added for enterprise scale [00:40:32] and then some of them are things [00:40:33] that we talked about earlier, [00:40:34] like the increased records per base. [00:40:37] And then you get a little bit longer [00:40:40] revision snapshot history. [00:40:43] The rest of the changes are mostly [00:40:46] things that didn't really exist like the [00:40:48] verified data sets and, [00:40:50] and a lot of it is gonna be under [00:40:52] the admin controls that would [00:40:54] be both enterprise hub [00:40:56] and organizational units, [00:40:57] which we talked about [00:40:59] at the top of the show. [00:41:00] And those are the kind of like [00:41:02] the high level touch points [00:41:04] of what has changed [00:41:05] from plan to plan. [00:41:07] And then, [00:41:09] you know, good just going [00:41:12] back to all of them together, [00:41:14] the pricing is effectively the same for [00:41:18] if you were on pro and going to [00:41:20] team, it's gonna be the same, [00:41:22] you know, numerical value [00:41:23] in terms of your price. [00:41:25] Business is the new plan that [00:41:26] didn't exist before. So [00:41:29] that's if you pay by year, [00:41:31] it's 540 a year. If you pay by month, [00:41:33] it's $54 per seat per month. [00:41:36] And I think that's the only real [00:41:40] difference in pricing because [00:41:41] it's a new plan enterprise. [00:41:43] I cannot tell you if [00:41:43] you're gonna pay more or less because it's [00:41:46] nebulous. They never really release [00:41:49] with a lot of detail, [00:41:50] how much enterprise actually costs. [00:41:54] This is awesome Kamille. [00:41:56] You could sell this to Airtable, [00:41:58] I would think. [00:42:00] I just feel like this should be, [00:42:03] you know, you can, [00:42:04] you share this base with the community? [00:42:07] Yeah, I could probably put it on the [00:42:09] universe and just leave it there. [00:42:12] I might, I didn't finish putting [00:42:14] in all of the descriptions [00:42:15] for what each of [00:42:16] these features are because it's [00:42:18] kind of annoying to get to. [00:42:20] And the price table has changed [00:42:22] like some items used to be on the pricing [00:42:24] table and are no longer there, [00:42:26] which means it's harder to find what this [00:42:27] description [00:42:29] of each of these features are. [00:42:30] That's why I have the [00:42:32] records per table for all the old plans, [00:42:34] but not for any of the new plans except [00:42:36] for the one we discovered [00:42:38] a second ago for enterprise. So [00:42:40] not completely filled in but [00:42:42] filled to the best of my ability. [00:42:44] Yeah. No, [00:42:44] this is awesome. [00:42:46] It'll be interesting to keep this update [00:42:48] over the years and see how their [00:42:50] pricing changes. Yeah, in 2024 [00:42:53] if they make more adjustments, [00:42:55] you know, hopefully that's just [00:42:57] increasing the record limit and not, [00:42:59] you know, shuffling who [00:43:01] gets to use extensions and [00:43:03] you know, whether or not you can [00:43:06] write your own syncing [00:43:08] integration. When's the last time [00:43:10] Airtable had a pricing and plan [00:43:12] change? Like a significant one. [00:43:14] Top of 2023 I think. [00:43:17] Really? Is that recent? [00:43:18] I just don't remember. Well, no, not 2023. [00:43:20] I'm sorry. 2022 [00:43:22] I think. [00:43:24] Yeah, maybe. [00:43:26] I believe it was like [00:43:29] February or so. 2022. [00:43:32] That was the change that, [00:43:34] you know, you could only have 10 [00:43:35] extensions per base if you were [00:43:37] on the pro plan, which is [00:43:39] probably the, the most baffling [00:43:41] pricing change that I think I've seen [00:43:44] the other ones are like, [00:43:46] I get it. [00:43:47] I don't like them but I understand [00:43:49] why from like a business perspective and, [00:43:52] you know, trying to [00:43:53] make profits and whatnot [00:43:54] that change I to this day [00:43:56] have openly described as like, [00:43:59] just [00:44:01] ridiculous. [00:44:31] Yep. Looks like Dan is having [00:44:33] some technical difficulties. [00:44:35] Whoops. [00:44:36] Well, well, [00:44:38] yeah. So I, I'd be very [00:44:39] interested to see because there's a, [00:44:41] there's a very significant [00:44:43] consumer mindset gap [00:44:44] between [00:44:45] a free plan and then the next step [00:44:48] up is $20 per use of [00:44:49] a [00:44:49] month. That's a very large gap. So [00:44:52] I, I would wager that Airtable [00:44:54] will probably at some point, [00:44:56] I know insider information [00:44:57] is fairly speculation [00:44:58] just knowing what other, [00:44:59] even business tools having like [00:45:01] a get your foot in the door as like an [00:45:03] independent creator or an independent, [00:45:05] like business person. [00:45:08] I, I would suspect at some point [00:45:10] they're gonna have to [00:45:11] have like an entry level [00:45:12] around $10 a month, [00:45:13] something with like [00:45:14] hard limits on it. Sure. [00:45:15] Like only up to five users or something. [00:45:18] Um, [00:45:19] but $20 a month is a pretty big leap. [00:45:21] They did have it with the plus plan, but [00:45:24] they basically were like, nobody was, [00:45:26] nobody ever used it. [00:45:28] So that's why they just flat out [00:45:30] removed it as a plan. So, [00:45:34] and it may, it could be that the [00:45:36] combination of features [00:45:37] that were available and [00:45:38] plus just weren't enticing [00:45:40] enough to people. And that [00:45:42] maybe you could get well [00:45:44] and before when there weren't any [00:45:47] api limitations, [00:45:48] you could have collaboration [00:45:51] through third parties and not have to pay [00:45:55] an Airtable license fee [00:45:57] for every individual [00:45:58] who needed to touch the data in [00:45:59] some way. And now you kind of [00:46:01] have to do a balancing act of [00:46:03] how many people are gonna [00:46:04] be editing directly within Airtable. [00:46:06] That's a seat [00:46:07] that I have to pay to license [00:46:08] fee for. [00:46:10] And how many people need to edit [00:46:12] externally through a portal [00:46:13] or a website or a, [00:46:14] or Ecommerce store or something like that. [00:46:17] That's gonna rely on API integration. [00:46:19] And now you have a limit. [00:46:20] If you're on the team plan, [00:46:22] you don't have a limit [00:46:23] if you're on business, [00:46:24] but business costs more. [00:46:25] And so you really do have to [00:46:27] look at the specifics [00:46:29] of each of these plans [00:46:30] and really ask yourself, [00:46:31] am I going to use this feature? [00:46:33] Do I need an admin hub? [00:46:36] You might not [00:46:37] or you might actually need it. [00:46:39] I mean, one of the biggest like [00:46:41] baffling things with Airtable [00:46:42] is that many people [00:46:44] were trying to get on the [00:46:45] enterprise plan and got like radio silence [00:46:48] your [00:46:49] business plan. You're supposed [00:46:51] to be able to sign up [00:46:52] for the same way you would [00:46:53] with teams with no interaction [00:46:55] with the sales team. So, [00:46:57] you know, that eliminates whatever [00:46:59] hurdle there was before, [00:47:01] but again, it does cost more money. [00:47:04] So really checking [00:47:06] each of these plans and which one [00:47:08] is the best suited [00:47:10] for what your team or what [00:47:12] your business [00:47:13] actually needs. [00:47:16] Can you guys hear me now? [00:47:18] Sure. [00:47:20] I kicked something under the table [00:47:22] and I think I lost my audio [00:47:24] and everything. [00:47:25] So, [00:47:26] all right. Thank you Kamille for, [00:47:28] for walking us through those changes. [00:47:31] We're gonna move on [00:47:33] and [00:47:35] Ben if you want to, I wanna make sure [00:47:37] we give enough time for, [00:47:38] for your exciting news that you're [00:47:40] gonna share with us. So maybe just a brief [00:47:42] update on [00:47:43] what's new in your life, [00:47:44] your new role at Doby. [00:47:47] Sure. So last time I was on like [00:47:50] a a [00:47:51] and you said it was like February [00:47:52] of last year or something like that. [00:47:54] So I think we had [00:47:57] just, you know, gone through like [00:47:59] our, [00:48:01] my dates are crazy. We had only recently [00:48:04] started to be acquired by Adobe. [00:48:06] Maybe it was like the year prior. [00:48:09] But that this past summer, summer of 22 [00:48:13] I had just come back from paternity leave [00:48:16] and we have a team that does [00:48:18] research and I was an editor for 10 years. [00:48:21] I if you don't know, it's a tool that lets [00:48:23] video creation teams collaborate [00:48:24] from anywhere in the world [00:48:26] we were acquired [00:48:26] by Adobe. Adobe obviously has [00:48:28] a lot of tools [00:48:28] that work with creative work flows. [00:48:30] But we have a team that does research [00:48:32] on how our customers [00:48:34] solve their problems, [00:48:35] solve their problems in the real world [00:48:37] with real tools and [00:48:38] real productions and all these things. [00:48:39] And I was like, hey, I was an editor for [00:48:40] a long time. [00:48:41] That sounds really interesting. [00:48:42] So they had a need to figure out [00:48:45] how do we pipe [00:48:46] all of this data around that [00:48:47] could be like insights [00:48:49] from a customer interview [00:48:50] to like a product manager's design [00:48:53] or design team's designs, [00:48:54] product manager, strategic insight. [00:48:56] Like how do we pipe all that around? [00:48:57] Well, I had a lot of [00:48:58] experience having worked [00:48:59] with Airtable for like four years [00:49:01] prior five years now. [00:49:02] And just said, [00:49:05] hey, I think you could do it [00:49:06] this way [00:49:07] and I joined the user insights team for my [00:49:08] user insights. It's a lot of fun. [00:49:10] It's great to be able to meet with really [00:49:12] smart creative people [00:49:13] all day long from the industry and [00:49:15] learn from them and then build cool [00:49:18] solutions with Airtable to help us all, [00:49:20] you know, kick really hard [00:49:21] and make a dent [00:49:22] in the universe because like [00:49:23] tiny little product decisions [00:49:25] impact as we're all learning now, [00:49:26] can impact lots and lots of people. [00:49:28] So we want to make sure that when we're [00:49:30] making those changes or making [00:49:31] improvements [00:49:32] that it's making people's lives [00:49:33] better. [00:49:34] So that's, that's my new role. [00:49:35] But a big part of that is using Airtable. [00:49:38] And so Airtable is used across [00:49:39] Adobe for lots of things. But [00:49:41] I, we use it for [00:49:43] a whole list of things. [00:49:44] What we are using it [00:49:45] in user insights for is like this [00:49:46] research repository and all of the various [00:49:48] components that go into that. [00:49:50] So we're going to capture data, [00:49:51] analyze it, organize it [00:49:53] and then pipe it back out [00:49:54] across various potentials [00:49:56] to different teams. [00:49:57] Well, [00:49:58] like I said, I've been using [00:49:59] Airtable for a long time and, [00:50:00] and [00:50:01] one of the, the, [00:50:02] the key compromises [00:50:04] that we as builders [00:50:05] have had to just sort of live with for a [00:50:06] long time [00:50:07] is like where your data lives [00:50:09] dictates entirely what you can do with it. [00:50:11] So in the old days, [00:50:12] you know, let say like pre 2020 [00:50:14] or 21 whatever it was [00:50:17] data lived in a base [00:50:18] and the only way to really get out [00:50:20] of it was to like, use Zapier to like, [00:50:22] kind of move things around, [00:50:24] but you couldn't really [00:50:25] do a whole lot with that. [00:50:26] And then at some point [00:50:27] they like tested with the sync block, [00:50:29] which I [00:50:30] only vaguely remember how it worked. [00:50:32] But basically, it would like take a [00:50:33] snapshot of the, of the data [00:50:35] in one base and like dump it [00:50:36] somewhere else and [00:50:36] like kind of helped in [00:50:38] that you could have data [00:50:40] live in multiple bases. [00:50:42] But then make its way from one [00:50:44] place to to the to another in kind of an [00:50:45] automated way. [00:50:46] And then they bring out [00:50:48] you know, multi basing [00:50:49] the idea that you can have [00:50:51] a share view or share link [00:50:52] from one table and create [00:50:54] with a little lightning bolt, [00:50:56] a sync table in another [00:50:57] base. Oh That was amazing. Suddenly [00:50:59] you could reference data [00:51:01] from one base even though it lived [00:51:04] somewhere else. [00:51:05] So we're starting to narrow [00:51:07] the like distance between data. [00:51:08] But, but there were still limits. [00:51:10] Like [00:51:11] you couldn't update that data, [00:51:12] you couldn't edit it from a destination. [00:51:14] You still needed to go back [00:51:15] to the source [00:51:16] if you actually wanted to interact [00:51:17] with the data in any way other [00:51:19] than just like I can read it [00:51:20] right here and I can [00:51:21] make a linked relationship [00:51:22] in the destination, [00:51:23] even though it lives somewhere [00:51:24] else, you had to go back [00:51:26] to the source [00:51:27] and then they bring out two way sync and [00:51:28] oh, amazing. [00:51:29] Suddenly you can have [00:51:30] data live in different places, [00:51:32] but it can sync right in front of you [00:51:34] in this table and you can even edit it. [00:51:36] That's fantastic. [00:51:37] But I'm sure you can guess [00:51:39] there's like one extra piece [00:51:40] that's missing and it's [00:51:40] the ability [00:51:42] to be able to create [00:51:43] and delete records from a source, [00:51:45] even though you're not there, [00:51:47] you're in a destination. [00:51:48] And that's what I'm here [00:51:49] to talk about today. [00:51:50] So two way sync is I've been data, [00:51:51] be testing it last year. [00:51:52] It's really exciting. It's very cool. [00:51:54] But the, like the, the number one [00:51:56] blocker I saw from day one was like, [00:51:57] we have to have the ability [00:51:59] to like create this new data [00:52:01] and interact with it [00:52:02] from a, from a destination [00:52:05] into the source. So Airtable's [00:52:07] working on this right now. [00:52:08] I've been testing it for a long time. [00:52:10] So they were, they were comfortable. [00:52:11] They gave me my, [00:52:12] the blessing to talk about [00:52:12] it today. I don't know timelines. [00:52:14] Like I don't have a mock up or anything, [00:52:15] but I made my own. [00:52:16] So hopefully we'll have [00:52:17] time to show that off. [00:52:19] But the, the, the, [00:52:20] the, the TLDR version [00:52:22] of this is, I think that [00:52:24] two way sync with the ability [00:52:26] to and they don't have a catchy [00:52:28] name for this yet. [00:52:28] So we'll just call it like full two [00:52:30] way sync or 2, 2 way sync 2.0 [00:52:34] I think the value proposition [00:52:35] here is that it really will allow [00:52:37] this [00:52:38] like total interface Airtable [00:52:41] interface like user experience [00:52:43] where if you want to build something, [00:52:46] the analogy I've been using is like LEGOS. [00:52:48] If I want to build something in Legos, [00:52:50] I don't think. Well, I need to like [00:52:53] learn how injection molding [00:52:55] and plastics work [00:52:56] and then like come up with a hyper [00:52:57] mathematical system of like [00:52:59] how all of the little Nubbins [00:53:00] fit together. [00:53:01] No, I just want to build a pirate ship [00:53:03] and I've got a box of lego pieces and I'm [00:53:04] like imagining this thing [00:53:06] and I put it together. [00:53:07] Well, in its current iteration, [00:53:08] if you want to build something [00:53:10] with data [00:53:11] that your organization already has, [00:53:12] let's say it lives in like two [00:53:13] or three different bases [00:53:14] or you don't have a base at all. [00:53:16] You've gotta build that base first. [00:53:18] You've got to figure out that [00:53:19] mathematical system [00:53:20] of how all the pieces fit [00:53:21] together. [00:53:22] And then [00:53:23] you can build a pirate ship [00:53:24] or your castle or your whatever. [00:53:26] With two way sync [00:53:27] and the ability like full two way sync [00:53:28] and create records from [00:53:29] wherever. Well, then like suddenly [00:53:31] it doesn't matter where the data lives and [00:53:32] then you can have nerds [00:53:34] like me whose whole job [00:53:35] is designing the LEGO pieces [00:53:36] and then you want to make [00:53:37] a new interface [00:53:38] and then you can just sync in data [00:53:39] from wherever you want. [00:53:41] And let's say you've got like [00:53:42] a table somewhere for like accounts [00:53:44] or like sales deals [00:53:45] or tasks or projects or [00:53:46] whatever you want. [00:53:47] You don't have to worry [00:53:49] so much about like, [00:53:51] how is this table built? [00:53:52] I just want to reference it. [00:53:54] I just want to reference it [00:53:55] and bring it in. [00:53:56] And if I need to add things to that [00:53:57] list, I don't have to come up [00:53:58] with some crazy group [00:53:59] Goldberg machine to like [00:54:00] automatically [00:54:02] create new records in that source. [00:54:03] When I like tick a box, it's just going to [00:54:05] interact with it. [00:54:07] Like any other record [00:54:08] that would be in the interface [00:54:09] slash the base that you're [00:54:10] working in. [00:54:12] So I see this as opening the door [00:54:13] to sort of like this, this true [00:54:15] interface only user experience [00:54:17] and then frees up people [00:54:19] like me to focus on [00:54:20] the building the pieces. [00:54:21] So you'll have like the stratification [00:54:22] between like [00:54:23] people who are not building [00:54:25] the pieces, [00:54:26] they just wanna build cool stuff in in [00:54:28] Airtable. And then the people [00:54:29] who can focus on, we need to build really [00:54:31] robust data hierarchies across [00:54:33] our entire org where like we can actually [00:54:35] centralize our data and we can't actually [00:54:37] have that single source of truth. [00:54:41] Yeah, so that's, that's the [00:54:43] the long and short [00:54:44] of it and like real databases, [00:54:45] I say real databases, [00:54:46] Airtable's real database, [00:54:47] sorry, older older applications [00:54:48] that are not test programs. [00:54:50] like have this ability [00:54:51] to like reference data and [00:54:53] create it and like master tables [00:54:54] and stuff. But I think it's a really [00:54:56] important thing [00:54:57] for Airtable and, [00:54:58] and, and seeing the [00:55:00] the pricing changes like this, [00:55:02] this will mostly because two way sync [00:55:03] is is limited to business plan [00:55:05] and above. [00:55:06] This will be something [00:55:07] that mostly influences people [00:55:09] who are using Airtable for, [00:55:12] for like commerce. [00:55:13] But if you're a consultant [00:55:14] and you're building [00:55:15] for like major enterprises, [00:55:16] now, I do think this is going [00:55:17] to change the way that we built [00:55:18] because that compromise, [00:55:19] like I said of like, [00:55:20] where does the data to live [00:55:21] matters a whole lot less. [00:55:23] So I was just gonna share my screen [00:55:25] real quick and sort of walk through a very [00:55:26] easy example. [00:55:31] Yes. And [00:55:31] while you're doing that, [00:55:33] I'm gonna give a quick plug [00:55:34] to join our community where [00:55:35] amazing people are in there [00:55:37] talking about stuff like this every day. [00:55:39] So join us at builtonair.com/join [00:55:42] and we're now talking [00:55:44] about the two way sync [00:55:45] with Ben [00:55:46] and [00:55:48] there you go your screens up. Yeah. [00:55:50] And so an illustration of like, [00:55:52] why does this really matter? [00:55:53] So here we have a very simple base. [00:55:56] I've seen a lot of or of orgs adopt like [00:55:58] this exact thing, [00:56:00] if not some like equivalent, [00:56:02] this is project management type base, [00:56:03] but this could apply to anything [00:56:05] you start with Airtable [00:56:06] and you build a base [00:56:07] and you put all your stuff in it. [00:56:08] That's great. Cool. [00:56:10] You have fairly simple [00:56:11] data hierarchy here. [00:56:13] Loading. [00:56:14] All right. And we've just got, oops, [00:56:16] we've got [00:56:18] projects [00:56:20] and we've got tasks [00:56:21] and we've got deliverables, [00:56:22] things we want to produce. [00:56:23] Cool. Awesome, fairly simple [00:56:26] hierarchy makes a lot of sense. [00:56:27] You can do anything [00:56:28] you need with just this [00:56:30] right here. [00:56:30] But as people start to work [00:56:33] and actually use the system, [00:56:34] they realize like, oh like [00:56:36] this is a little more [00:56:36] complicated [00:56:38] that like our work is a little [00:56:39] more complicated [00:56:40] than this simple representation [00:56:41] because like [00:56:42] while we are tracking [00:56:43] all of our deliverables [00:56:45] in one place, [00:56:46] webinars are super different [00:56:47] from emails which are super different [00:56:49] from presentations, [00:56:50] social and blog and all that stuff, right? [00:56:52] So [00:56:53] unless we just want to have [00:56:54] a ton of fields [00:56:55] that are really only specific to [00:56:57] certain flavors of record, [00:56:59] well, we should really break [00:57:00] this out into different [00:57:02] tables. Because like [00:57:03] these all map up to this [00:57:04] higher entity of like deliverable, [00:57:07] but as units, [00:57:08] they are different themselves. [00:57:10] So like sort of the next generation [00:57:12] that I have seen often [00:57:13] is that people will break out [00:57:15] the different like subunits [00:57:16] into their own tables. [00:57:18] So you got videos and [00:57:20] maybe I should have loaded [00:57:22] this beforehand. [00:57:22] There we go, we got videos and [00:57:23] stills and webinars [00:57:24] and everything together. [00:57:25] These are all deliverables but they [00:57:26] exist on their own tables. [00:57:27] And that means [00:57:28] you can customize them as much as you [00:57:30] want and have a ton of different, [00:57:32] you know, formulas and fields or, [00:57:34] or even scripts that automations [00:57:35] that are only relevant to that, [00:57:37] to that specific table. Fantastic. [00:57:40] But new problem now you have [00:57:42] a data hierarchy that is a lot messier [00:57:43] because you've got a bunch of different [00:57:45] sub entities that are mapping [00:57:47] to like the highest level entity here, [00:57:48] the project as individual things [00:57:51] and there's no good way [00:57:52] to sort of like have [00:57:53] all of it represented [00:57:55] as a deliverable. Well, [00:57:56] this is where two way sync comes in, [00:57:58] right? [00:57:59] You can have [00:58:00] a base where you now have [00:58:02] a single creative deliverables table, [00:58:05] but with their two way sync, right? [00:58:07] These all exist as their [00:58:08] own tables or sorry, [00:58:09] certain bases [00:58:09] and you're just syncing them, [00:58:11] you're consolidating them right to [00:58:12] this single sync table here. [00:58:13] Fantastic. And you can even [00:58:16] edit them from your destination [00:58:18] even though they live in the source. [00:58:20] That's great. What's the limiting [00:58:22] factor? If I want to create [00:58:23] a new whatever I can't do it here. [00:58:26] I have to go back. We have to either have [00:58:28] like a complicated system [00:58:30] where we have an automation [00:58:31] that fires in one place [00:58:32] and does something else and [00:58:33] blah, blah, blah, blah [00:58:34] just to like generate this new thing [00:58:36] or we have to just like limit [00:58:38] our ability to do workflows and say like, [00:58:40] well, [00:58:40] just like if you want to do this action, [00:58:42] you have to go somewhere else. [00:58:43] Which is like [00:58:45] dumb, [00:58:46] but also it can just slow teams down [00:58:48] or it can create these artificial [00:58:50] barriers in ways of like, well, [00:58:51] we, we don't create like that type [00:58:53] of record that has to be that team. [00:58:55] And that's, I don't think a very good [00:58:57] lesson in a lot of cases. [00:58:58] It could be like maybe you want to limit [00:59:00] the ability to only create [00:59:01] certain types of records [00:59:03] to certain people, [00:59:03] but that shouldn't be an inherent [00:59:04] limitation. It should be something you [00:59:06] implement yourself. [00:59:07] So with two way sync [00:59:08] I think and the ability to like, [00:59:10] actually create records in a source from a [00:59:12] destination. [00:59:14] I don't know what it looked [00:59:15] like exactly, [00:59:15] but I'm going to imagine like in an [00:59:16] interface, [00:59:17] just like we now have the ability [00:59:19] to customize [00:59:23] the ability for. [00:59:24] Let me get a list for you real quick. [00:59:26] Let's drop something [00:59:27] on here. [00:59:29] So we with the new list views, [00:59:32] the consolidated views, [00:59:34] you can [00:59:36] say if you want like in online [00:59:38] edit permission [00:59:39] in online creation permission [00:59:41] and like all of those things. [00:59:42] So I I'd imagine [00:59:43] that you'll have like a button here for, [00:59:46] you know, and I edit [00:59:48] create like you'd be able to create [00:59:50] and even though it's [00:59:51] coming from a new source, [00:59:53] maybe apply like a record template [00:59:55] or like the default options [00:59:56] like you can now [00:59:57] with the form views and that's [00:59:59] going to be really powerful because like [01:00:01] in combination with like the buttons [01:00:02] that we can now get at the top, [01:00:04] you could be like, I want to create a new [01:00:05] blog post in this example [01:00:07] or still request or whatever. [01:00:09] So that's gonna populate [01:00:10] a new record [01:00:11] in that new base, [01:00:12] even though you're staying in one place, [01:00:15] I could go on and on to talk [01:00:17] about this in any detail. [01:00:18] I I do feel like we had [01:00:19] to rush it just a little bit. [01:00:20] But the, the basic premise here, [01:00:21] the analogy that I think is [01:00:23] helpful is that lego analogy of [01:00:24] you're gonna be able to design pieces, [01:00:26] publish them like to your workspace [01:00:28] and then people can use those to build [01:00:30] whatever they want without having [01:00:31] to understand the data in the same way and [01:00:33] take a step down [01:00:34] an important [01:00:35] piece to this that I, I guess [01:00:38] I did not bring up was that [01:00:40] with the updates to two way sync, [01:00:43] it's going to also mean that more field [01:00:45] types are supported. [01:00:47] One they've talked about specifically [01:00:49] is that if you have a like a a synced view [01:00:52] somewhere that linked record [01:00:53] relationships will come over, [01:00:55] you're not gonna have to do that [01:00:56] crazy thing now or you have to be like, [01:00:57] oh it, it turns into just [01:00:59] a simple texting and then [01:01:00] I sync over the second table [01:01:02] and then I change the field type. [01:01:04] No, that'll just like [01:01:05] come over altogether. [01:01:06] So you could do lookups without [01:01:07] having to do all of the crazy [01:01:08] like Mabo Jumbo that you need to, [01:01:09] that's really important and of course, [01:01:11] automations to be able to address that [01:01:12] as well. [01:01:13] So [01:01:13] this is why I'm really excited about it. [01:01:16] It's gonna fix like so many problems [01:01:18] with a bunch [01:01:19] of the builds that I currently [01:01:20] have that have like [01:01:21] ridiculous amounts of complexity [01:01:23] just to accomplish [01:01:24] simple things. [01:01:26] But yeah, [01:01:27] that's why I'm really excited. [01:01:28] I don't have time [01:01:29] to tell anyone because [01:01:30] I certainly don't know, [01:01:31] Airtable doesn't tell me those [01:01:32] things. I just get to beta [01:01:33] test it when it's ready. [01:01:34] So yeah, that's what [01:01:36] we can all look forward to [01:01:37] and can't wait for it to really [01:01:40] allow us to build way cooler stuff. [01:01:43] Couple of questions I had, [01:01:45] So this, this really works if you, [01:01:48] if you have multi [01:01:49] source syncing into one table, right? [01:01:51] That's kind of the use case where you [01:01:53] talked about where you can actually create [01:01:56] that [01:01:57] original source in that, [01:01:59] in that destination table. [01:02:01] And then is this any different [01:02:03] than the verified data [01:02:05] component that's supposedly in beta still? [01:02:08] Yeah. So I, I guess I don't have [01:02:11] entirely a good idea of how they differ or [01:02:14] what I can talk about, [01:02:16] but they do seem [01:02:17] to be like closely aligned [01:02:18] I I can [01:02:19] explain. So [01:02:20] a [01:02:21] verified data set is basically [01:02:23] exactly like all other syncs [01:02:26] except for what it does [01:02:27] that surfaces if you click [01:02:29] add or import at the top, [01:02:30] pretend like you're making a new table. [01:02:34] And then right now [01:02:36] from data library are [01:02:38] like [01:02:40] you would basically [01:02:41] pick of all of your synced [01:02:43] tables that you've already set up. [01:02:46] Here's one that [01:02:47] is, you know, all of my projects [01:02:49] are gonna need this or [01:02:51] you know, II I need to [01:02:53] reuse this same synced table [01:02:55] 1000 times. So rather than me [01:02:58] finding that link 1000 times, [01:03:00] it just sort of [01:03:01] surfaces. It as like, hey, [01:03:03] you're gonna use this [01:03:05] here. It is. And it also allows you [01:03:08] at an enterprise scale to say, [01:03:10] OK, only the marketing [01:03:11] team really needs this as [01:03:12] a verified data set [01:03:14] and the sales team needs [01:03:15] their own separate set [01:03:17] of things that they're [01:03:18] constantly syncing back and forth [01:03:19] so you can separate them out. [01:03:21] So anything that you could do with [01:03:23] any sync you can also do with the data [01:03:25] library, probably. [01:03:28] These adjustments to syncing, [01:03:30] just sort of makes [01:03:31] it much easier to edit from within [01:03:34] the target base. It almost feels like [01:03:37] the relationship where you have [01:03:39] the source and the target [01:03:41] is being changed so [01:03:42] that it's, [01:03:44] there's they're more blended [01:03:46] because you could do everything in the, [01:03:48] the source base now and few things [01:03:50] in the target base, [01:03:51] it sounds like you'll be [01:03:52] able to do [01:03:54] much of the same things in both. [01:03:57] Yeah. Because you can totally [01:03:59] imagine a scenario [01:04:00] in which like a verified data [01:04:01] set, like a master list of accounts [01:04:02] that's like syncing from sales force or [01:04:04] somewhere. Like obviously, [01:04:05] you don't want you [01:04:06] just to be able to like change [01:04:07] that. We need to go to your system [01:04:09] of record for that. [01:04:09] So being this is this is [01:04:10] the list, [01:04:11] look at it but like don't edit anything, [01:04:13] but [01:04:13] there are lots of times [01:04:15] where like you want, [01:04:15] like [01:04:16] you do want to be able to edit that. [01:04:19] So yeah, [01:04:20] the the opportunities are [01:04:23] going to grow, [01:04:24] I think pretty significantly for [01:04:25] how we sort of finagle our, [01:04:27] our, our grander account structure [01:04:30] to be a lot more coherent [01:04:32] and get rid of like silos, [01:04:33] hopefully just like get rid of like, [01:04:34] oh well, that data lives there [01:04:35] and this data lives here. [01:04:36] They don't really talk [01:04:37] to each other. [01:04:38] Yeah. [01:04:40] Yeah, that ability to create [01:04:42] and then it'll know the mapping [01:04:44] on the back end of [01:04:45] because it'll be named differently [01:04:47] on your destination, but it'll know, [01:04:49] you know where to map back [01:04:50] to when you create it on the destination. [01:04:52] That's interesting. [01:04:54] I would love a field, you know, [01:04:56] we have created by and last edited by. [01:04:58] I wanna like created in field. [01:05:02] Like the the the sync source field [01:05:05] will tell you like where a record [01:05:08] came from. [01:05:10] But like, I just wanna make sure that [01:05:12] when we're able to add [01:05:14] records from within a target base. [01:05:16] We also get to know like [01:05:19] this is the record [01:05:20] it was created in as well just to, [01:05:23] you know, I might treat it differently [01:05:25] in automation based on that value. [01:05:27] Yeah, I was trying to find it. [01:05:28] I was like, where the heck is this? [01:05:29] Because I renamed it, [01:05:30] your sync source field [01:05:31] is called acid type. [01:05:33] And, and right on top of that, [01:05:35] I would love a base schema [01:05:36] that's not just the [01:05:37] base but shows like [01:05:38] the via dotted line. [01:05:40] Where is the data coming from? [01:05:41] Because we have the [01:05:43] data. Can I talk about this? [01:05:44] Oh OK. I can't talk about that [01:05:46] but it's basically just fancier [01:05:48] base schema. [01:05:50] But if you could see it [01:05:51] like an account level or a [01:05:52] workspace level, how is all the data [01:05:54] moving around [01:05:55] that would be really cool and [01:05:56] maybe have like layers for like, [01:05:57] you know, this is the actual data [01:05:59] and then these are the [01:06:00] automations that live on [01:06:01] top of the data. [01:06:02] And then these are the interfaces [01:06:03] that live on top of all of [01:06:04] that. That would be super cool [01:06:05] and would save so much time [01:06:07] for tracking down [01:06:08] like where the heck is this coming from? [01:06:10] Like why does it work this way? [01:06:12] Yeah, [01:06:15] that's awesome. [01:06:16] Very cool. So yeah, no timeline. [01:06:18] I know there was a question on that. [01:06:20] So [01:06:21] I mean, the fact that you haven't, [01:06:23] they haven't given it to you to beta test. [01:06:24] That probably implies [01:06:26] we've still got a ways to go. [01:06:28] Yeah. [01:06:28] How, how hard could it be? [01:06:30] It's just replacing the lightning [01:06:31] bolt with a plus [01:06:32] symbol. Right? [01:06:35] Yeah. They made several changes to, [01:06:39] sync as is for, [01:06:40] at least on the enterprise level plans. [01:06:42] I don't know if they've trickled [01:06:43] down to pro slash team slash business [01:06:46] yet. [01:06:47] Ubut I, they're actively improving [01:06:50] pieces of it as they go. [01:06:51] So [01:06:52] I don't know when adding [01:06:53] records from a target base [01:06:54] is gonna be there. [01:06:55] But we did recently get [01:06:57] updating via automation and updating via [01:07:00] an interface, which was, [01:07:03] you know, also deeply [01:07:04] annoying limitations of [01:07:06] sync which have been [01:07:07] eliminated very recently. So, [01:07:09] you know, I don't know the [01:07:11] timeline either. I imagine that, you know, [01:07:12] because they were able to [01:07:15] solve those things recently, [01:07:17] you know, [01:07:18] it might be. [01:07:21] And as [01:07:21] soon I don't wanna, [01:07:24] I, I refused to give a number [01:07:26] because I have no idea. [01:07:28] And obviously I won't commit [01:07:29] anyone to anything. But the, the, [01:07:30] the team over there who's focusing on, [01:07:32] on sync, cross base sync [01:07:33] has been working on [01:07:34] this problem for a long time [01:07:36] and they're thinking about it a lot [01:07:37] and they talk about it a lot and they're [01:07:39] very clutter. [01:07:40] So [01:07:40] I think, [01:07:41] I think it'll like if I had a big [01:07:43] a wild number, [01:07:44] like, I hope it's here by the [01:07:45] end of the year because that would make, [01:07:47] it would be a fantastic end of your [01:07:48] gift. [01:07:49] But obviously I have no idea. [01:07:51] Good. [01:07:52] Thank you. Thank you Ben [01:07:54] for that insight and [01:07:55] sneak peek at what's to come, [01:07:57] appreciate you coming on [01:07:59] and that concludes our season 15. [01:08:01] So we'll be off for a few weeks [01:08:03] through the month of September [01:08:05] and we'll be back [01:08:06] online in October. [01:08:07] We will see you then take care everyone.